To maintain its position as a leader in progressive luxury, BMW goes beyond traditional thinking to create a new class of driving – where the journey itself is the destination.

8 Series

The 8 Series Coupé

Discover the character of a sports car with all the exclusivity and elegance you’d expect from the BMW Luxury Class. Aesthetics and performance unite to deliver an unforgettable driving experience.

The 8 Series Convertible

Prepare for open-top luxury, pure exclusivity, and the feeling of unbridled freedom with the new BMW 8 Series Convertible.

The 8 Series Gran Coupé

Where sportiness and luxury unite, you’ll find the new BMW 8 Series Gran Coupé. With its elegant design and generous sense of space, exclusivity is guaranteed.

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Shared Passion.

BMW luxury class partnerships and pursuits.

Progressive, future-facing, artistic and unique – these are the qualities of the BMW Luxury Class, the principles that shape us. We have partnered with artists, innovators, creators, and leaders to bring vision to reality. Meet the inspiration driving the BMW Luxury Class.

Progressive, future-facing, artistic and unique – these are the qualities of the BMW Luxury Class, the principles that shape us. We have partnered with artists, innovators, creators, and leaders to bring vision to reality. Meet the inspiration driving the BMW Luxury Class.
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Transcending Instinct

As her first solo exhibition with Southern Guild and her first venture into functional sculpture, Nandipha Mntambo stunned and delighted with her thought-provoking seating objects that paired flawlessly with an exclusive dinner experience.

The 8 X Jeff Koons

World-renowned artist, Jeff Koons, had the opportunity that many dream of. He transformed his very own BMW M850i xDrive Gran Coupé into a work of art. The result? 99 cars that are truly special editions.

A Matter of Heritage

‘iThongo’ – by Andile Dyalvane

When Andile Dyalvane debuted his latest exhibition, it was with a strong focus on his roots and honouring his heritage. In going against the grain, iThonga was first presented to the public at Dyalvan’s rural village, Ngobozane, in the Eastern Cape.

A Powerful Tribute

‘iLobola’ – by Zizipho Poswa

Zizipho Poswa paid tribute to the strength and resilience of African women with her series of iconic ceramics and bronze sculptures centred around the celebration of femininity and the tradition of “iLobola”.