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Jaime-Lee Gardner
072 171 1979

Louise Martin
073 335 4084

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REDi Property Technology

Estate Management

Market, Manage & Communicate

, Eastern Cape, Free State, Gauteng, International, KwaZulu Natal, Limpopo, Mauritius, Mpumalanga, Namibia, Nationwide, North West, Northern Cape |

REDi Property Technology

Estate Management

Market, Manage & Communicate

, Eastern Cape, Free State, Gauteng, International, KwaZulu Natal, Limpopo, Mauritius, Mpumalanga, Namibia, Nationwide, North West, Northern Cape |

A property technology and software development company founded in 2003 and headquartered in Cape Town, South Africa.


Digital, online technologies that enable property professionals to Market, Manage and Communicate more efficiently and effectively.


An experienced team of software developers, property marketers and entrepreneurs with a passion for transforming the property industry.


An integrated suite of digital products covering the full development and property life-cycle, including leads, purchasers, owners and residents, tracking, property developers and development documents.


Property developers undertaking new residential and mixed-use property development projects and existing, established residential communities.


The REDi technologies are currently deployed in approximately 250 new development projects and residential communities throughout South Africa.

“We focus on the property industry – period. REDi was born out of a passion for property, the technology followed on from that. In many respects the property industry remains antiquated – our mission is to change that by developing technologies that empower people and multiply results.”

Target Markets

1 | Property Developers

  • New residential and mixed-use developments, sectional schemes and retirement communities
  • Property developers and their administrative, sales and professional teams,undertaking new property development projects, sectional title and retirement schemes.
  • From entry-level affordable housing to exclusive luxury developments and apartment buildings.

2 | Residential Communities

  • Existing estate communities, sectional schemes and retirement communities
  • HOA’s, governing bodies, estate administrators and managers operating within established residential communities, sectional title and retirement schemes. As well as the residents (owners and tenants) living within these communities.

Client Selection

  • Affordable Housing Developers
  • Traditional Housing Developers
  • Luxury Property Developers
  • Financial Services & Funds
  • Residential Estate Communities
  • Sectional Title Schemes
  • Apartment Buildings & Residences
  • Retirement Schemes & Communities

Integrated Digital Ecosystem

An integrated Ecosystem of digital Technologies and strategic Relationships

  1. Providing real Value to all property stakeholders
  2. Effective, results focused Marketing, Management and Communication
  3. Designed to be Flexible and Scalable
  4. Developed specifically for new Property Developments and existing Residential Estate Communities

Interactive Digital Marketing

Interactive Sales Map | Live listings Platform

Web-based, digital visual platform

View accurate development-wide information, detailed real-time property data and availability

Branding and promotion

Online marketing and promotion of the estates unique brand and lifestyle message

Generate, track and analyze leads

Generate leads directly to agents. Store user activity, profile leads and analyze trends

Online sales and marketing

Showcase and market individual properties for sale or rent within the development or estate

Access anywhere, anytime

Responsive design ensures an elegant and engaging user experience via any device

Sales Administration & Management

Administer, Manage, Track & Report in Real-time | OTP to Transfer

Integrated online system

Track, manage and administer property sales transactions online from OTP to Transfer

One source of truth

One central database of property and ownership information, including transaction histories

Configurable workflow

Configure business rules, process-flows, automated notifications and user rights

Communicate with everyone

Collaborate and exchange information with all members of the project and sales teams

Accurate real-time reporting

Access to data and comprehensive real-time reports for 24/7/365 decision making

Leads Acquisition & Management

Acquire & Consolidate | Engage & Convert | Analyze & Report

  • A multifunctional LMS (Lead Management System)
  • Online Development listing and management platform
  • Central and easy to use lead management database
  • Receive and collate leads from any source (digital or traditional) – manage and communicate from one online location
  • Simplifies how agents and developers acquire, profile and communicate with their leads
  • Track lead status, progress and conversion through the entire engagement process
  • Reports and analytics track agent and agency performance, marketing sources and spend in terms of lead acquisition and conversions
  • Create customized email campaigns, track and report on responses
  • CapturePoint mobile app captures leads quickly while on the go, directly to the LMS
  • Integrated with the REDi SiMS platform

LMS | Value Proposition

Acquire & Consolidate | Engage & Convert | Analyze & Report

1 | Acquire & Consolidate

  • List and manage developments
  • Consolidation of databases
  • De-duplication of leads
  • Website integration
  • Lead profiling
  • Linked leads
  • Customized lead profiling
  • CapturePoint
  • LeadForward

2 | Engage & Convert

  • Timed and bulk communication
  • Development Progress
  • Linked mail campaigns
  • Integrated document request
  • Update preference forms
  • Branded communication
  • Smart responses
  • Triggered communications
  • User teams

3 | Analyse & Report

  • Incoming leads
  • Lead source
  • Marketing source
  • Acquisition & conversion costs
  • Email marketing campaigns
  • Agency performance
  • Agent performance
  • Sales conversions
  • Marketing ROI

Estate Communication & Management

Communicate, Manage and Market | Admin & Residents

Community Portal | Web App

Direct digital communication | administrators, residents & other stakeholders

Secure cloud-based portal

Efficient and effective online management, administration and communications

Online communication platform

Instant electronic communication between estate administrators and residents

Digital delivery mechanism

Information and content delivered directly to authorized users and stored online

Central information database

One central, online information database kept up-to-date in real time

Accessible and user friendly

Responsive user-interface accessed by secure login via any web-enabled device

Community Portal | MarketPlace

Main Categories – Sponsors | Business Partners | Service Providers

Create various main categories within the Community Portal MarketPlace for portal sponsors, business partners and service providers within the Community
Provides a direct mechanism to promote, market and communicate to an ever-increasing database of Owners and Residents who own and/or live within the residential community

Key advantages being brand awareness and lead generation

Unlimited sub-categories and detailed listing pages

Create various sub-categories within a main category.

Sub-categories are populated with individual listings containing with relevant content – copy, rich visuals, web & social media links, contact info etc.
Participants receive a secure login to update and administer their own content. Analytics on lead generation and user activity is tracked and recorded.

The property is the constant, everything revolves around this immovable asset. REDi’s technologies exist to enable, empower and multiply the efforts, activity and results of the key stakeholders involved in its ongoing lifecycle

For further information or a full presentation, please contact:

Andrew Kumm | Director
+ 27 21 702 2302
+ 27 82 870 4346
11 Bell Crescent, Miltons Way Building Westlake Business Park, Westlake Cape Town, 7945, South Africa

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