Privacy Policy
Last updated: 29 September 2026
Estate Living respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how Estate Living collects, uses, stores, protects and processes personal information when you visit or use the Estate Living website, interact with our content, submit information through our forms, subscribe to communications, register for events, or otherwise engage with our services.
Estate Living processes personal information in accordance with applicable South African privacy laws, including the Protection of Personal Information Act, 4 of 2013 (POPIA) and, where applicable, the Promotion of Access to Information Act, 2 of 2000 (PAIA).
This Privacy Policy should be read together with any specific notices, consent forms or terms provided when you submit personal information to us.
1. About Estate Living
Estate Living is a strategic platform that connects people, property and opportunity across the residential community sector.
Our activities include publishing property and estate-related content, providing information about residential estates and community schemes, hosting events, facilitating business and advertising enquiries, and providing opportunities for property-related organisations and professionals to engage with our audience.
2. Who is responsible for your personal information?
Estate Living is responsible for determining how and why personal information is processed in connection with our website and services.
Information Officer
Estate Living’s Information Officer is responsible for assisting with privacy-related enquiries and requests concerning personal information.
General Estate Living enquiries may be directed through our Contact Us page.
3. What is personal information?
Personal information is information that identifies or relates to an identifiable individual or, where applicable, an identifiable existing juristic person.
Depending on how you interact with Estate Living, this may include:
- name and surname;
- email address;
- telephone or mobile number;
- company or organisation;
- job title or professional information;
- residential or business information;
- information submitted through website forms;
- event registration information;
- newsletter and communication preferences;
- correspondence with Estate Living;
- information provided in connection with advertising or business enquiries;
- website usage and technical information; and
- other information you voluntarily provide to us.
We will only collect information that is reasonably necessary for the relevant purpose.
4. How do we collect personal information?
We may collect personal information when you:
- complete a contact or enquiry form;
- subscribe to a newsletter or other communication;
- register for an Estate Living event;
- submit an advertising, sponsorship or business enquiry;
- request information or assistance;
- participate in promotions or other activities;
- communicate with us by email, telephone or other channels;
- interact with Estate Living through social media;
- use our website; or
- otherwise voluntarily provide information to us.
We may also receive information from organisations or service providers where this is lawful and necessary for a particular business purpose.
5. Information collected automatically
When you visit our website, certain technical information may be collected automatically.
This may include:
- IP address;
- browser and device information;
- operating system;
- pages visited;
- referring website;
- approximate location information derived from technical data;
- date and time of visits;
- website interactions; and
- information about how you use the website.
This information may be used for website security, functionality, analytics, performance monitoring and improving the Estate Living website.
6. Cookies and cookie consent
The Estate Living website uses cookies and similar technologies.
Cookies may be used to:
- enable website functionality;
- remember preferences;
- understand how visitors use the website;
- improve website performance;
- support security;
- measure advertising and marketing activity where applicable; and
- provide a more relevant website experience.
Estate Living uses CookieYes to assist with cookie consent and preference management.
Where required, cookies and similar technologies are controlled according to your selected consent preferences.
You can manage or change your cookie preferences through the cookie consent controls provided on the website.
Disabling certain cookies may affect website functionality.
7. Analytics and website measurement
Estate Living uses website analytics technologies to understand how visitors use the website and to improve its content, functionality and performance.
These technologies include Google Analytics, implemented in connection with Google Site Kit.
Analytics information may include:
- pages viewed;
- interactions with the website;
- approximate geographical information;
- browser and device information;
- traffic sources;
- technical information; and
- aggregated usage information.
Analytics data is used primarily for website measurement, reporting, performance analysis and improving the Estate Living website.
Where applicable, analytics technologies are subject to the consent choices made through the website’s cookie consent mechanism.
8. Google Tag Manager
Estate Living uses Google Tag Manager to manage certain website tags and technologies.
Google Tag Manager itself is primarily a tag-management system. Tags configured through it may collect information depending on their purpose and configuration.
Estate Living reviews the technologies deployed through the website and aims to ensure that applicable consent requirements are respected.
9. Google reCAPTCHA
Some Estate Living forms may use Google reCAPTCHA to help protect the website against spam, abuse and automated submissions.
reCAPTCHA may collect technical and interaction information necessary to determine whether a submission is likely to have been made by a human user.
The use of reCAPTCHA is subject to Google’s applicable terms and privacy practices.
10. How we use personal information
Estate Living may use personal information to:
- respond to enquiries;
- provide requested information;
- manage subscriptions;
- send newsletters and communications where permitted;
- manage event registrations;
- communicate with delegates, speakers, sponsors and partners;
- process advertising and sponsorship enquiries;
- provide business services;
- improve our website and content;
- understand audience behaviour and interests;
- maintain website security;
- prevent fraud, spam and abuse;
- maintain records;
- comply with legal and regulatory obligations; and
- carry out other purposes communicated to you when your information is collected.
We will not use personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted by applicable law.
11. Lawful processing of personal information
Estate Living processes personal information in accordance with the applicable conditions and requirements of POPIA.
Depending on the circumstances, processing may be based on:
- your consent;
- the performance of a contract or provision of a requested service;
- compliance with a legal obligation;
- legitimate business or operational purposes permitted by law; or
- another lawful ground recognised under applicable legislation.
Where consent is required, Estate Living will request it in an appropriate manner.
Using the website does not automatically mean that you have consented to every form of processing described in this Privacy Policy.
12. Direct marketing
Estate Living may send marketing communications where permitted by law.
These communications may include:
- newsletters;
- information about Estate Living publications;
- event invitations;
- property and estate-related information;
- business opportunities;
- advertising or sponsorship opportunities; and
- other Estate Living communications.
Where required, Estate Living will obtain the appropriate consent before sending direct marketing communications.
You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us.
13. Newsletters and email communications
If you subscribe to an Estate Living newsletter or other email communication, we may process information such as your name, email address, subscription preferences and interaction with our communications.
This information may be used to:
- send requested communications;
- manage subscriptions;
- understand engagement;
- improve our content; and
- maintain communication records.
You can unsubscribe at any time using the unsubscribe option included in our emails.
14. Events
If you register for or attend an Estate Living event, we may collect information necessary to manage the event.
This may include:
- name;
- contact details;
- company and job title;
- registration information;
- dietary or accessibility requirements where voluntarily provided;
- attendance information; and
- other information necessary for event administration.
Where appropriate, event information may be shared with event partners, sponsors or service providers involved in delivering the event, subject to applicable privacy requirements.
15. Advertising, partnerships and business enquiries
Estate Living works with advertisers, sponsors, property professionals, service providers, developers and other organisations.
If you submit an advertising, sponsorship, partnership or business enquiry, we may process the information you provide to:
- respond to your enquiry;
- communicate with you;
- prepare proposals;
- provide requested services;
- manage commercial relationships; and
- maintain appropriate business records.
16. Estate and property information
Estate Living may publish or provide information about residential estates, developments, properties, community schemes, service providers and related organisations.
Where information is published publicly, Estate Living aims to use information that is appropriate for publication and obtained from legitimate sources.
Personal information will not be published merely because it was collected for another purpose.
17. Editorial content
Estate Living publishes editorial and informational content relating to property, residential estates, community schemes, development, management, investment, lifestyle and related topics.
Where individuals are identified in editorial content, information may include their name, professional position, organisation, quotations, photographs or other information relevant to the published content.
Estate Living will consider applicable privacy requirements when collecting and publishing personal information for editorial purposes.
18. Information shared with third parties
Estate Living may share personal information with third parties where this is necessary, lawful and appropriate.
These third parties may include:
- website hosting and technology providers;
- analytics and measurement providers;
- email and communication providers;
- event service providers;
- advertising and marketing service providers;
- professional advisers;
- IT and security providers;
- payment or transactional service providers, where applicable;
- business partners and event partners, where appropriate; and
- government, regulatory or law-enforcement authorities where legally required.
Estate Living does not sell personal information as a general business practice.
Where third parties process personal information on Estate Living’s behalf, appropriate contractual, security and privacy measures should be applied where required by law.
19. Third-party websites and services
The Estate Living website may contain links to third-party websites, platforms or services.
These third parties operate under their own privacy policies and terms.
Estate Living is not responsible for the privacy practices of third-party websites that we do not control.
We recommend reviewing the relevant third party’s privacy policy before providing personal information.
20. Social media
Estate Living may maintain profiles or pages on social media platforms.
Interactions with Estate Living through social media may involve the processing of information by both Estate Living and the relevant social media platform.
Social media platforms operate independently and have their own privacy policies and terms.
21. Security of personal information
Estate Living takes reasonable and appropriate technical and organisational measures to protect personal information against:
- loss;
- misuse;
- unauthorised access;
- unauthorised disclosure;
- alteration; and
- destruction.
Security measures may include access controls, authentication, monitoring, secure hosting, backups, technical safeguards and other measures appropriate to the nature of the information and the risks involved.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
22. Security compromises and data breaches
If Estate Living becomes aware of a security compromise involving personal information, we will assess the incident and take appropriate steps in accordance with applicable law.
Where notification is required, affected individuals and/or the Information Regulator will be notified in accordance with POPIA and other applicable requirements.
23. Retention of personal information
Estate Living retains personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- the nature of the information;
- the purpose for which it was collected;
- legal or regulatory requirements;
- contractual obligations;
- legitimate business requirements; and
- the resolution of disputes or complaints.
When personal information is no longer required, appropriate measures will be taken to delete, destroy, anonymise or otherwise securely dispose of it where appropriate.
24. Your privacy rights
Subject to applicable law, you may have rights relating to your personal information, including the right to:
- request access to personal information we hold about you;
- request correction or updating of inaccurate information;
- request deletion where legally permissible;
- object to certain forms of processing;
- withdraw consent where processing is based on consent;
- object to direct marketing;
- request information about how your personal information is processed; and
- lodge a complaint regarding the processing of your personal information.
These rights are subject to applicable legal limitations and conditions.
25. Requests for access to personal information
You may request access to personal information held by Estate Living.
Requests should be directed to the Information Officer using the contact details provided in this Privacy Policy.
Where applicable, requests may be handled in accordance with POPIA and PAIA, including any prescribed procedures, requirements and fees.
Estate Living may need to verify your identity before processing an access request.
26. Correction of personal information
If you believe that personal information held by Estate Living is inaccurate, incomplete or outdated, you may request that it be corrected or updated.
We may take reasonable steps to verify the requested change before updating our records.
27. Deletion of personal information
You may request deletion of your personal information where applicable.
A deletion request does not necessarily require Estate Living to delete information where retention is required or permitted by law, or where another lawful reason for retention exists.
28. Children
Estate Living’s website and services are not generally directed at children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us in circumstances where this was not appropriate, please contact us so that the matter can be reviewed.
29. International processing
Some technology, analytics, communication or service providers used by Estate Living may process information outside South Africa.
Where personal information is transferred to or processed outside South Africa, Estate Living will take reasonable steps to ensure that the transfer or processing complies with applicable legal requirements.
30. Companies and organisations
Where you provide information relating to a company, organisation, estate, development or other entity, you confirm that you are authorised to provide that information where such authorisation is required.
Estate Living may process business contact information for legitimate business, communication, editorial, event, advertising or operational purposes, subject to applicable law.
31. Changes to this Privacy Policy
Estate Living may update this Privacy Policy from time to time to reflect:
- changes to our services;
- changes to website technologies;
- changes to our information-processing practices;
- changes to applicable legislation; or
- other operational or legal requirements.
The updated version will be published on this page with a revised Last updated date.
We recommend checking this page periodically for changes.
32. Questions, requests and privacy enquiries
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact Estate Living.
For general Estate Living enquiries, please use our Contact Us page.
33. Complaints to the Information Regulator
If you are dissatisfied with how Estate Living has handled your personal information, you may first contact us so that we can investigate and attempt to resolve your concern.
You also have the right, where applicable, to lodge a complaint with the Information Regulator of South Africa.
The Information Regulator’s current contact details and complaint procedures are available on its official website.
34. Applicable law
This Privacy Policy is governed by the laws of the Republic of South Africa, including applicable provisions of POPIA and PAIA.
35. Contact Estate Living
For privacy-related enquiries, please contact the Information Officer using the details provided above.
For general enquiries, please visit the Contact Us page on the Estate Living website.
