REACH AND ENGAGE WITH THE COMMUNITY SCHEMES MARKET
Estate Living is the leading resource and influencer within the community schemes market such as Residential Estates, Retirement Villages, Sectional Title and mixed-used developments. It is a trusted source of information about living in a community scheme. With 14 years of insight into the market, we support and drive value for all community stakeholders
WHY CHOOSE US
Estate Living is a valuable resource for the residential estate and mixed-use development industry in South Africa.
As specialists working with community schemes, we have an audience and database of Property Developers, Community and Property Management, Homeowners and Residents, New Investors, and Service Providers to the industry.Â
AUDIENCES
- PROPERTY DEVELOPERS
- COMMUNITY AND PROPERTY MANAGEMENT
- HOMEOWNERS AND RESIDENTS
- PROPERTY INVESTORS - LOCAL AND INTERNATIONAL
- SERVICE PROVIDERS
2024 Performance and Growth Report
Estate Living audience REACH and engagement
430+
Property Developers and Teams
Estate Living’s database of 430+ companies includes developers across various interests from sectional title, freehold, mixeduse and retirement developments.
1000+
Estate and Property Management
Estate Living national Community Management database, networks and relationships give our clients access to over 800 communities countrywide.
1Million
Homeowners and Residents
Homeowners and residents subscribe to receive the Estate Living print , digital communication, and social media communication
Investors
60k – Emailer Subscriber
2,45mil – Social media engagements
90k – Website unique monthly views
160k –Â Community apps and partnership users
Esatate Living International – Investment focus on Mauritius, Cyprus, Portugal, UK and USA
Book your 2025 campaigns in 2024 and get all the value at 2024 rates
ESTATE LIVING NETWORK CHANNELS
Estate Living channels have been designed to maximise reach and engagement with the audience. Through consistent messaging, awareness of the brand is created, consistency builds integrity and by sharing expertise clients are positioned as industry specialists in their sector. All content creation, brand building, sharing success stories and partcipating in networking opportunities lead to referrals and open the door for your sales team.
CHANNEL 1 - DIGITAL COMMUNICATION CAMPAIGN
Audiance - Property Developers, Community and Property Managers, Residents
Campaign Audience
Once the audience is definded the campaign is developed and the relevant targeted channels selected.
Content Marketing Campaign includes:
- Affiliate Profile
- Website Monthly Content
- Sales ReferralÂ
- Blog Content
- Emailer
Portal Apps
Estates and sectional title developments often host internal communication and visitor management access via a community app. You will be permitted to communicate here. Easy one-click access to a qualified market.
Estate Living news pages are fed into several partner apps.
Add a sales lead and referrals generation to a digital campaign
Leads are sourced from Estate Living content and are a direct sign-up or opt-in from each lead.
Each lead is required to complete their personal contact details.
Estate Living profiles the client with ‘qualifying questions’.
 All leads and referrals are direct opt-in and POPI compliant.
*All targeting would direct to correct audience
*All SEO and keyword linking included
*All generate leads, brand awareness, and community integration.
COSTS:
* We advise a campaign timeline from six months
Digital Communication campaign R15,000 per month (ex VAT)
Digital communication with sales lead/referrals R30,000 per month (ex VAT)
CHANNEL 2 - PUBLICATION –
DISTRIBUTION PRINT
AND DIGITAL
Audiance - Community Managers, Property Developers, Home owners and Residents
Estate Living magazine is an A4 glossy table-top publication with pertinent content, and visual representation of estate life and community. Overall content will comprise, but not be limited to:
• Estate reviews, including a section on retirement living and new developments
• Renewable energy and a showcase on new regulations, and how to live off the grid
• Smart living and home automation
• Lifestyle content relevant to community schemesÂ
RATE (EXCL VAT)
Full page: R25,000
Double-page profile: R40,000
Thought leadership advertorial + full page: R52,000
BOOKING DEADLINES
FEB/MARCH: 1 Feb 2024
JUNE/ JULYÂ : 15 JUNE 2024
SEPT:Â Â 1 AUGUST 2024
NOV/DEC/JAN: 1 OCTOBER 2024
REACH – REACH – 235 top residential estates in print. 60,000 Estate Living emailer subscribers and 160,000 App users and Partnership databases.
PRINT READERSHIP – Home delivery or available in public areas: lifestyle centres, reception areas, and golf clubs – 60,000+ readership.
FREQUENCY PRINTÂ – Quarterly
DIGITAL –Â Monthly
CHANNEL 3 – THE RESIDENTIAL ESTATE INDUSTRY JOURNAL
Audiance – Directors, Trustees & Property Managers
Distributed Annually the Residential Estate Industry Journal aims to provide a guide to rules and regulations, policy and procedures for the optimal operation of the residential estate industry. The Journal is published in collaboration with the Association of Residential Communities (ARC). The Journal brings about a collective learning, sharing industry expertise, for the benefit of all.
Pertinent content discussed in the 2024 edition includes:
• Renewable energy
• Integrated solutions
• Security
• Access Control
• AGM’S and Voting
• Communication
• Capital Reserve studies and legal matters
• Insurance, to mention a few.
The distribution and rates include reaching over 1,000 estate management teams, their HOAs and trustees for the full year 2024/2025. Digital editions are downloadable from ARC and Estate Living websites throughout the year.
REACH: 1,000 estate management teams trustees and directors
PRINT READERSHIP: Management
FREQUENCY PRINT: Annual
DIGITAL: Digital editions are downloadable from ARC and Estate Living websites throughout the year
RATE ( EXCL VAT)
Full Page: R30,000
Double-page profile: R45,000
Thought leadership advertorial + full page: R52,000
BOOKING DEADLINE:Â 15 June 2024
CHANNEL 4 - ESTATE LIVING EVENTS
ESTATE LIVING HOSTS AND COORDINATES A NUMBER OF DIFFERENT EVENTS BASED ON THE CLIENT’S TARGETED AUDIENCE.Â
All events are designed to maximise engagement, build brands and create a relationship with the market that will generate leads and sales.
We offer:
- Monthly topical webinars In-person events
- Estate activations International roadshows
- Sales roadshows Management breakfasts Resident-focused events
Book your 2025 campaigns in 2024 and get all the value at 2024 rates
WEBINARS
Present to RELEVANT audience and sit on the panel as an expert, with other industry experts;
we unpack the benefits and challenges – 10-minute PowerPoint presentation.
Cost: R30 000
PROPERTY DEVELOPMENT, MANAGEMENT AND INVESTMENT EVENT
Events are hosted regionally to bring together the residential property developer, property management, and investor audience, with keynote speakers addressing relevant industry challenges, solutions, and insights.
Cost: R35 000
EXCLUSIVE MANAGEMENT BREAKFASTS
Breakfasts are hosted regionally to bring together the residential management audience, with keynote speakers addressing relevant industry challenges, solutions, and insights. The space invites key industry players to learn and network, with the objective of creating relationships and opportunities.
Cost: R45 000
Additional Services
VIDEO
• Video shoot your product/service on-site at a relevant estate.
• Estate Living manages all permissions and includes estate management in the video.
• Your product is seen as credible and relevant due to its direct correlation to the estate.
Cost: Estimated (based on brief) R35,000Â
INSIGHTFUL AND INFLUENCER CONTENT CREATION
• Let Estate Living tailor your sales and marketing material to be relevant to the current industry needs.
• Includes influencer content features, blog articles, social media content, artwork design.
Costs on briefing.
Introducing Pezula Golf Estate –
where opulence meets eco-consciousness on the stunning Cape coast.
Idemia –
In this powerful video, we sit down with experienced Estate Management to discuss why IDEMIA is the ultimate solution for estate security.
Contact us
Working with residential estate can be very lucrative, if you can speak to the decision makers, let Estate Living help you save time and money, but presenting your company services to the full value chain. Brand awareness, sales and networking. Complete the contact from and we will be in touch.
